Why do some items have VAT and others not when I order?

VAT rules for printed products are very varied and some types of printing are subject to VAT dependent on the content of the artwork being printed on them, whereas others are zero rated (no VAT is payable).  For example, a leaflet is normally zero rated, however if the artwork being printed onto it contains a form, or a voucher offering money off then the item becomes standard rated, and VAT will be charged on it.

This is only a very small snippet of the VAT rules for printed products. For more information click here